Arts University Plymouth

Digital Marketing Manager

Location
Plymouth, Devon
Salary
£32,343 to £35,325 per annum. Starting salary will be £32,343 per annum.
Posted
06 Jul 2022
Closes
25 Jul 2022
Job Level
Manager
Job Function
Sales and Marketing
Contract Type
Permanent
Hours
Full Time

We are seeking a Digital Marketing Manager to drive our brand, digital spend and marketing strategy and to support and develop our ambitious recruitment and growth targets nationally and internationally.

Our ideal candidate will have a curious and analytical mind, experience within digital marketing, a love of problem solving and the ability to confidently interpret and share data with colleagues and from a range of sources to positively influence and drive forward our brand strategy and targets.

You’ll be great at seeking out, evaluating and presenting numerous types of complex data in a meaningful and engaging way. Understanding our market position and keeping an eye on our competitors will be an important part of the role, as well as understanding trends and opportunities in the creative and education sectors. However, we don’t need you to be an expert in, or even have prior experience of working specifically with education data.

You’ll be great at trialling new digital marketing ideas, and proactively driving a “test and learn” process across our PPC channels. You’ll need a deep understanding of the mobile ecosystem, attribution, tracking and data analysis, demonstrable experience in a busy digital marketing environment and commercial acumen to ensure our targets are met. You’ll be able to demonstrate the ability to analyse data into actionable insights to inform our strategy and our future activities.

Who and why now

We are looking to replace a valued staff member who joined us with a Degree in Marketing, an inquisitive mind and early career experience in campaign development and insights for two commercial brands. We’d love to find someone who will join our friendly, driven and creative team of marketeers, events and content staff, who is equally keen to collaborate, innovate and try new ways to reach our audiences and to help us achieve our university targets for student success and growth.

The university
We’re redefining what you can expect from a modern arts university. We’re a small, incredibly busy, welcoming community. Innovative, creative and defiantly passionate about arts in all forms. Our networks reach way beyond the campus and so will yours. We link education and industry, arts and the community, so you can form the connections that will support a life-long career.

Arts University Plymouth does not accept CVs in place of application forms.

Closing Date:  Monday 25 July 2022 (9am)

It is anticipated that the interviews will take place on: Thursday 4 August 2022

If you have questions about the role or your suitability after reading the person specification and role profile please email brand@pca.ac.uk and we will try to get back to you promptly.

Please apply via the link