Role: carrying out an effective marketing and communications plan in order to:
- Attract new students across the College`s portfolio of programmes
- Publicise the strengths of the academic faculty
- Promote the profile of the College as a whole to external audiences
Role reports to: Managing Director.
Special conditions: A small amount of out-of-hours working may be needed for special events. This will generally be compensated by time off in lieu.
1) Marketing Communications:
a) Website and other e-marketing communications.
i) Collating material and editing copy for the College`s monthly newsletter, circuited to internal and external audiences.
ii) Updating the College`s Facebook and Twitter accounts.
iii) Updating information about the School on external websites and directories.
iv) Creating fresh and up-to-date web content, to pass to the Web Development Officer and Web Designer as necessary.
v) Providing ideas and input into the development of new e-marketing materials.
b) Marketing collateral and publicity material.
i) Writing and producing marketing material (brochures, posters, flyers etc) for the College`s programmes, liaising with the relevant academic staff including Managing Director and Admissions Office to update content as necessary; sourcing student and alumni testimonials; liaising with in-house and external designers for all production issues.
ii) Preparing marketing collateral for the School`s corporate relations activities, working with the Director of Marketing and External Relations.
iii) Preparing PowerPoint presentations for senior academics at recruitment events and conferences.
iv) Coordinating and writing the College`s entries into prospectus-both hard copy and online, including liaison with admissions office.
v) Assisting the Managing director in compiling media plans.
vi) Responsible for the College`s publicity stands and other events support material-ordering new stock as required and ensuring the supply of stock to events.
vii) Selection and ordering of promotional merchandise for exhibitions and for use as corporate gifts.
viii) Managing the stock of all marketing collateral i.e. brochures; creating systems to identify when stock needs to be replenished.
2) Public Relations
i) Liaison with academic and administrative staff to request and collate information for in-house publications.
ii) Proactively searching out information for PR purposes and writing press releases.
iii) Liaison with, and providing information to, the media and arranging interviews with members of staff where necessary.
iv) Maintaining a photo library and arranging external photo shoots and filming with placement students and alumni as well as in-house photo shoots with School staff and students.
v) Updating the College`s PR notice boards.
UK degree in Marketing or Equivalent with intensive experience with similar role in FE/HE institution
Please apply via the link.